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K-pop drives boom in Korean language lessons

11 July 2018 (BBC)

Korean is rapidly growing in popularity, in a language-learning boom driven by the popularity of the country's pop stars.

A desire to learn the lyrics of K-Pop hits like Gangnam Style has boosted the Korean language's popularity explode in countries like the US, Canada, Thailand and Malaysia.

A report by the Modern Language Association shows that Korean uptake in US universities rose by almost 14% between 2013 and 2016, while overall language enrolment was in decline.

The latest statistics show 14,000 students are learning Korean in the US, compared to only 163 two decades earlier.

The language learning website Duolingo launched a Korean course last year because of rising demand. It quickly attracted more than 200,000 pupils.

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