Linguistic innovations in advertising. The example of contemporary French

Venue: University of Strathclyde
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Event Date: 31/10/2018 14:00 - 16:00

Dr Hélène Favreau examines, through the analysis of several examples (puns, morphological transgression, etc.), how French language in advertising successfully takes advantage of its many systemic potentialities even though it sometimes goes beyond its standard working rules.

Dr Favreau will also examine the social dimension of such so-called innovations as they both reflect the natural evolution of French and instigate new linguistic trends.

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