Teachers

Linguistic innovations in advertising. The example of contemporary French

Venue: University of Strathclyde
Visit website

Event Date: 31/10/2018 14:00 - 16:00

Dr Hélène Favreau examines, through the analysis of several examples (puns, morphological transgression, etc.), how French language in advertising successfully takes advantage of its many systemic potentialities even though it sometimes goes beyond its standard working rules.

Dr Favreau will also examine the social dimension of such so-called innovations as they both reflect the natural evolution of French and instigate new linguistic trends.

Visit the website to register for this free event.

Latest News

View all news

Scottish Education Awards 2019 - Finalists announced More...

New competition launched in Moray to find master of Doric poetry More...

Wee Famille case study is now live! More...

Business Brunch 2018-19 events webpage now live! More...